You're not in Kansas anymore…

Guccio Gucci

Guccio Gucci (1881-1953) was an Italian business man and fashion designer, and I shan’t insult your intellects by asking you to guess which fashion house he is founder of.

House of Gucci was founded as early as in 1906, in Florence, and began as a small leather saddlery shop, expanding to Rome in 1938, Milan in 1951 and Manhattan in 1953.

Today Gucci is, with talented Creative Director Frida Giannini (1972 -) at the wheel, the largest selling Italian brand. Something went right.

Gucci did well up till the 1980s, when conflicts in the Gucci family threatened to bring the house down. Eventually it was sold to another company, a company which had the brilliant idea of bringing in Tom Ford, to restore the house’s glory. And restore it he did.

Since 1997, House of Gucci has acquired other awesome fashion houses, such as Yves Saint Laurent, and sharing with Stella McCartney Alexander McQueen and Balenciaga.

And in 2005, Frida Giannini took over as Ford’s role as Creative Director. And that brings us up to date? What do you think?

Love, Hanna

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