In 1952, French designer Gaby Aghion (1921 – ), sensed a gap in the fashion market and created a line of comfortable and elegant clothes from fine quality fabrics. She called it luxury prêt-à-porter. Up until then, the glorious luxury fashion houses had only produced haute couture, which, sadly, only a few could afford. By inventing prêt-à-porter, or ready-to-wear if you wish, Aghion made fashion more available for us mere mortals. What a fantabulous lady.
And what was the name of the fashion house this brilliant broad founded in 1952? Chloé.
From 1966 and throughout the 70s, Karl Lagerfeld worked as main designer for Chloé, and the brand was one of the hottest of the 70s.
In 1985, Gaby Aghion sold Chloé, and since then a lot of talented people have taken their turn at the wheel. Since earlier this year, the head designer has been British designer Claire Waight Keller.
The style is still chic and comfortable-looking, and I really do think it’s beautiful, even if I sometimes almost want to cry out for more colors and contrasts. But that’s why we have accessories, isn’t it?