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Valentino Garavani

Happy New Year Vili Flik’ers, and welcome to the first Designer Day of 2011! We’ll start the fashion year off with scrumptous decadence and class, as the chosen designer for today is the legendary Valentino Garavani – known in the world of fashion as simply Valentino.

But nothing is simple about the style of this Italian fashion designer. Before starting up his own fashion house in Rome in 1959 he worked for other designers, most notable the amazing Balenciaga. Valentino became famous for a fabulously grand style and bright red dresses – which later became known as Valentino red.

By mid 1960s, Valentino had become the undisputed maestro of Italian fashion couture, and among his personal friends and customers were people like Audrey Hepburn, Elizabeth Taylor and Jacqueline Kennedy Onassis.

Valentino retired in 2008, showing his last haute couture show in Paris the same year. However, he had, by then, luckily, already sold the company and only remained as designer. The reason for this, he said, was that he wanted the fashion house of Valentino to live on after he was gone. And so do we!

Here’s the thing about Valentino – he loves dresses. And as you may have noticed – so do we. Vili Flik and Valentino thus seem to be a match made in Heaven, we even have the alliteration thing going. According to Valentino a dress should have very little detail and an amazing cut. He combines French embroidery and taste with Italian glamour and the result is dreamy, romantic elegance.

The current designers for Valentino are Maria Grazia Chiuri and Pier Paolo Piccioli, who both had their Valentino debut in fall 2009. And here is some of what they are giving us for this spring:

Being the color junkie that I am, I have to admit that I miss some feisty colors in this collection – but apart from that I love it. I’ll leave you now with one last look.

Love, Hanna


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